Where Are All The Tech Savvy Orlando Vacation Home Management Companies?

October 31, 2009 by Erica Muller  
Filed under Vacation Home Marketing

When I first set out to write this post I intended on it being about tech savvy Orlando vacation home management companies that “get it”.  As I started my research online to see which companies are embracing the technology revolution and which are still stuck in what looks like the industrial revolution I was very disappointed with the results I found.  So the focus of this post has now shifted and I’m sad about that.

social-media-logosBeing a tech geek myself I prefer to work with other businesses who are tech savvy as well. I like to follow them on Twitter and become a Fan of their Facebook page (hint hint-feel free to fan our Facebook page for awesome updates) to stay updated with what they are doing.  Unfortunately, it seems to be hard to find any Orlando short term rental management companies that are embracing the technology revolution they way they should. Do they understand the power of the internet and social media?

I personally, would be concerned about enrolling my Orlando vacation home with a property management company who does not have a tech savvy enough marketing department to even put their own company on the internet map.  It would make me wonder, “If they can’t market their own company properly, what are they possibly going to do for my home?”  I can tell you what they will do for you home; They will book your home out with tour operator bookings that pay half of what you should be getting and this is where 90% of your bookings will come from. The other 10% will come from your owner bookings if you choose to go that route.

I hope local Disney area short term rental companies start embracing this change and start making more of an effort to get their own direct bookings.  That will translate to more money in both of your pockets.  I don’t know when this change will take place but what I will ask you is this; How tech savvy is your Orlando short term rental property management company? Can you find them on Twitter? Facebook? Flickr? If so, are they active? Do they have a presence on some of the large travel social networking sites like Viscape? If you can’t answer yes to even one of those questions perhaps it’s time to tell them how you feel about their level of exposure and dependency on tour operators. Maybe they will listen and together we can get the Orlando vacation home market up to speed.

For you techies- Don’t forget to follow the Flamingo on Twitter: @RealEstateFL

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Comments

  • There's a good reason you won't find my company on the same travel websites as other management companies and homeowners... I simply don't want or need price driven customers. We do a lot of niche marketing and believe that social media is important but we will not appear in places where hundreds and hundreds are listed one after the other.
  • I'd be curious to hear more about the niche marketing your company offers Nigel. In marketing, it's all about the niche. Some people forget the power of being a big fish in a small pond and try to go after too much at once which dilutes their business. Merry Post Christmas Nigel!!
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